Measurement Has Company is owned and operated by Erika McCarthy. Erika has 20+ years of experience managing digital marketing with a focus on paid search. She received a degree in Marketing Management from Champlain College and a Masters of Web Analytics from Market Motive. Erika believes strongly in supporting women-owned businesses, breaking free of the preconceived notions of what budgets and day-to-day SEM tasks look like, and loves working with fast-moving companies with real goals for growth.

When she’s not forecasting, planning, and dreaming of how to grow her client’s business, Erika can be found enjoying all that Vermont has to offer - local food, craft beer, delicious wine & cocktails, yoga, dogs (so many dogs!), and outdoor adventures with friends and family.